Milano Design Week 2013

Asus again chooses Conte Oggioni Partners for the Milano Design Week. The agency designed AUTHENTIC BEAUTY
The event takes place in an exclusive location in Tortona. An experiential dimension communicates to the visitors the incredible potential of ASUS products.
At the ground floor the irregular volumes delimit the exhibition area, creating a harmony of shapes. All the space is painted in white that represents the purity and the honesty of ASUS design.
An area of this space is reserved to the “design stories” of ASUS technologies, with a mix of images and projections. At the first floor the set location changes. The darkness of the area creates an undefined space where the irregular volumes define adjacent rooms. Each room hosts the core element of the installation: the 3D Mapping projection.

Visitors feel immersed in a virtual reality, and an innovative description of the new ASUS technologies engages visitors with sounds, lights and images.

See the pictures and videos on www.asus.com/authenticbeauty



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